“Consumers continue to invest significantly in home improvements, with special attention paid to creating warm and comfortable personal areas”, states Debbie Zimmer, of the Rohm and Haas Paint Quality Institute.

In addition to concern for home improvements adding value to their existing homes, homeowners are also dramatically interested in transforming their homes into comfortable and functional living spaces.

Kitchens continue to expand and bathrooms progress with obtaining more luxurious elements; both remaining highly desirable and popular remodeling projects. However, home improvement industry experts are reporting a surge in specific remodeling trend themes. Current remodeling projects are witnessing a dramatic emphasis on creating specialty areas to fit individual family member needs. Attractive, high quality materials are the method of choice and high on the priority list for today's savvy consumers." MORE